Dating Factory isn't like other White label dating solutions. They are not just trying to build a database of profiles. They are not just focused on big brands and publications. They are focused on delivering to all their affiliates and partners as much revenue per member for as long as possible. This online dating platform is built by affiliates for affiliates. It focuses much attention on conversions and retention of members brought in by affiliates and incorporating all the things that are found lacking or good in all the other white label systems available in online dating software market.