2019 idate awards winner: Best Marketing Campaign
Bumble is a social discovery app with a unique twist: women make the first move. Using a modern day Sadie Hawkins concept. Bumble creates a selective and meaningful environment for connecting with and discovering people. Notably, Bumble is run by a large, almost entirely female team, which is a first ever in the tech startup world. Bumble shows you the people you want to see and lets you connect by a mutual opt in by swiping right. Bumble eliminates that level of awkwardness after a connection is made, and sets the stage for how the conversation begins.
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